Brands that believe in the future of college sports
Featured Videos
Stories That Move the Game Forward.
From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.
Women's Golf Championship Swings
Practice swings & things 🏆☀️
- Women's Golf
- May 22, 2026
- 1 Minute Watch
Duke Men's Golf Heads to NCAA Championship
All about who you share these moments with 💙
- Men's Golf
- May 21, 2026
- 1 Minute Watch
Duke NIL Summit & Q&A Overview
Bringing the NIL conversation to the forefront 📈Last week, Duke’s Learfield team welcomed national and local brands for an NIL Summit featuring a Q&A with current and former Duke student-athletes. From personal experiences to the evolving future of NIL, the discussion highlighted the growing impact of opportunities both on and off the field.
- General
- May 20, 2026
- 1 Minute Watch
Top 3 Travel Essentials w/ Elias Sports Gear
The MVP of our travel routine @eliassportsgear ✈️🧢#ad #truebluetv #studentathlete #baseball
- Baseball
- May 9, 2026
- 1 Minute Watch
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NIL talent.
Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.
Athletes with powerful engagement and reach across multiple platforms.
Campaigns featuring our athletes drive higher audience interaction.
Athletes and Brands creating meaningful narratives beyond sports performance.
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Part of the NIL TV Network.
TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.
NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.
Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.
TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.
All Rights Reserved by NIL TV and TrueBlue TV.
2025
NIL stands for Name, Image, and Likeness—and it’s
Articles
In The Spotlight.
Gallery
Beyond The Scoreboard.
Raw snapshots of passion, perseverance, and human spirit.
“True Blue TV is giving women’s soccer players like me a bigger platform to share our stories and inspire the next generation. It’s an incredible resource for building our brand and advancing our NIL potential.
Women's Soccer Team
“As a Duke softball player, I'm proud to represent our team on True Blue TV. It's creating real NIL opportunities that help us succeed today and prepare for life after sports.
Women's Softball Team
"TrueBlueTV gives us the chance to showcase the hard work we put in on and off the field. It’s helping me connect with fans and alumni who want to support Duke softball in new ways.
Women's Softball Team
