Brands that believe in the future of college sports
Featured Videos
Stories That Move the Game Forward.
From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.
Duke Women's Soccer: Travel Day Vlog to California
Travel day vlog ☺️💙😈 #duke #soccer #fallseason #travelday #trending
- Women's Soccer
- August 12, 2026
Duke Field Hockey: Team Gear Day Unboxing
Gear haullll 🛍️😌#GoDuke #DukeTrue
- Field Hockey
- August 8, 2026
- 1 Minute Watch
Workout With Me As A D1 XC Runner For Duke
workout details 🤗🕺✨1.5 mi warmup5 x 6 min at ~ 5:42 min/mi (w/ 60s rest)1 mi cooldownLearning to love some threshold intervals and 5am wakeups (the sunrise makes it all worth it) 🥹🫶🏼Did I mention 1 week until college? Wohooo#fyp #xc #track #workout #d1
- Track & Field
- August 6, 2026
- 1 Minute Watch
Day In The Life Fueled By Kokada Dunks
Class, kicks, and a sauna session. The only thing that stayed the same all day was @eatkokada#ad
- Football
- July 28, 2026
- 1 Minute Watch
Partner with us.
Transform your brand with top
NIL talent.
Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.
Athletes with powerful engagement and reach across multiple platforms.
Campaigns featuring our athletes drive higher audience interaction.
Athletes and Brands creating meaningful narratives beyond sports performance.
Women's Soccer
Women's Lacrosse
Women's Lacrosse
Women's Volleyball
Swimming & Diving
Men's Baseball
Featured Athletes
See their Impact, Inspire your audience.
Meet the student athletes whose influence and experiences move fans, build community, and put brands in front of an audience.
Support The Athletes You Love 🤍
Discover exclusive merchandise that celebrates your favorite players. Every purchase directly supports student-athletes and their journey
NIL stands for Name, Image, and Likeness—and it’s
Articles
In The Spotlight.
Part of the NIL TV Network.
TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.
NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.
Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.
TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.
All Rights Reserved by NIL TV and TrueBlue TV.
2025
Newsletter
Stay connected, Stay true!
Join our newsletter for weekly stories, exclusive drops, and behind-the-scenes content.
By subscribing, you agree to our privacy policy.
Gallery
Beyond The Scoreboard.
Raw snapshots of passion, perseverance, and human spirit.
“True Blue TV is giving women’s soccer players like me a bigger platform to share our stories and inspire the next generation. It’s an incredible resource for building our brand and advancing our NIL potential.
Women's Soccer Team
“As a Duke softball player, I'm proud to represent our team on True Blue TV. It's creating real NIL opportunities that help us succeed today and prepare for life after sports.
Women's Softball Team
"TrueBlueTV gives us the chance to showcase the hard work we put in on and off the field. It’s helping me connect with fans and alumni who want to support Duke softball in new ways.
Women's Softball Team
