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Connecting brands.
Inspiring fans.
TrueBlueTV creates premium content that showcases Duke student athletes. We build bridges between student-athletes, brands, and passionate fans.
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Featured Videos
Stories That Move the Game Forward.
From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.
Snow Storm But You're A D1 Athlete In Season
#duke #d1 #snowstorm #athlete #nodaysoff
- General
- January 31, 2026
- 1
Duke Men's Lacrosse Team Gameday Runout Returns
Gameday runout looks a little different today but… WE’RE BACK 😈
- Mens Lacrosse
- February 2, 2026
- 1
Around The Bases W/ Coltin Quagliano
@coltin.quagliano says swap the Gatorade for C4 ⚡️🥤⚾️@dukebase | #GoDuke ⚾️#aroundthebases #collegebaseball
- Baseball
- February 4, 2026
- 1
Duke Athletes Visit Children's Hospital for Patient Day
National patient appreciation day❤️ the greatest superhumans in the world. go out of your way to be kind and love someone today! The smallest change can have the biggest impact🫶 @duke_childrens #switchingitup #series #bekind #dukechildrenshospital
- Women's Lacrosse
- February 4, 2026
- 1
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Transform your brand with top
NIL talent.
Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.
Athletes with powerful engagement and reach across multiple platforms.
Campaigns featuring our athletes drive higher audience interaction.
Athletes and Brands creating meaningful narratives beyond sports performance.
Women's Soccer
Track & Field
Women's Lacrosse
Women's Volleyball
Swimming & Diving
Men's Baseball
Featured Speakers
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Powerful stories and real experiences cut through the noise and spark genuine connection with your customers.
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Part of the NIL TV Network.
TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.
NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.
Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.
TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.
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2025
NIL stands for Name, Image, and Likeness—and it’s
Articles
In The Spotlight.
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Beyond The Scoreboard.
Raw snapshots of passion, perseverance, and human spirit.
“True Blue TV is giving women’s soccer players like me a bigger platform to share our stories and inspire the next generation. It’s an incredible resource for building our brand and advancing our NIL potential.
Women's Soccer Team
“As a Duke softball player, I'm proud to represent our team on True Blue TV. It's creating real NIL opportunities that help us succeed today and prepare for life after sports.
Women's Softball Team
"TrueBlueTV gives us the chance to showcase the hard work we put in on and off the field. It’s helping me connect with fans and alumni who want to support Duke softball in new ways.
Women's Softball Team