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Featured Videos

Stories That Move the Game Forward.

From locker room moments to championship energy, explore our latest episodes featuring the voices, journeys, and drive behind our athletes.

01
Featured Freshman

Snow Storm But You're A D1 Athlete In Season

#duke #d1 #snowstorm #athlete #nodaysoff

02
Featured Team

Duke Men's Lacrosse Team Gameday Runout Returns

Gameday runout looks a little different today but… WE’RE BACK 😈

03
Featured Athlete

Around The Bases W/ Coltin Quagliano

@coltin.quagliano says swap the Gatorade for C4 ⚡️🥤⚾️@dukebase | #GoDuke ⚾️#aroundthebases #collegebaseball

04
Featured Partner

Duke Athletes Visit Children's Hospital for Patient Day

National patient appreciation day❤️ the greatest superhumans in the world. go out of your way to be kind and love someone today! The smallest change can have the biggest impact🫶 @duke_childrens #switchingitup #series #bekind #dukechildrenshospital

Duke baseball and CELO Nutrition partnership graphic
Duke baseball and GELO Nutrition partnership graphic
Partner with us.
Transform your brand with top
NIL talent.

Our athletes are strategic partners who boost your business with authentic storytelling, wide social reach, and real engagement. We provide living marketing platforms, not just athletes.

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Athletes with powerful engagement and reach across multiple platforms.

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Campaigns featuring our athletes drive higher audience interaction.

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Athletes and Brands creating meaningful narratives beyond sports performance.

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Powerful stories and real experiences cut through the noise and spark genuine connection with your customers.

Support The Athletes You Love 🤍

Discover exclusive merchandise that celebrates your favorite players. Every purchase directly supports student-athletes and their journey

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Part of the NIL TV Network.

TrueBlueTV is one of the collegiate channels under the NIL TV umbrella, a nationwide platform built to amplify student athletes, power school specific storytelling, and connect brands with authentic college communities.

The Parent Network

NIL TV is the content platform that powers school-branded channels like TrueBlueTV, unifying athletes, creators, and partners under one media ecosystem.

One Vision, Many Schools

Each school’s channel, like TrueBlueTV, carries the NIL TV standard of storytelling, production quality, and athlete first content.

School Specific. Athlete Focused.

TrueBlueTV brings Duke’s NIL athletes into the spotlight while leveraging NIL TV’s production, strategy, and network-wide amplification.

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2025

9 min read

NIL stands for Name, Image, and Likeness—and it’s

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Beyond The Scoreboard.

Raw snapshots of passion, perseverance, and human spirit.

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